Multilingual Guide
  • Visual Design
  • for Web & Mobile

The Multilingual Guide is a series of printed travel guides geared towards overseas visitors to New York, Boston and Washington DC.

VGP needed to revitalize their homepage. The site is available in nine languages, so the challenge was creating a design that would translate.

While the print guides are organized by neighborhood - research showed that visitors to the website were looking for information by subject, not location.

The result it a online identity that ties closely to the printed guides, but presents the information is a clear and easy to navigate way. This is achieved through a structured grid, and dynamic graphics.