Only in it's second year, but already in need of an overhaul - the BBFF was looking to brand itself as a top independent festival in the area, while remaining a grassroots organization.

My task was to create a logo that looked professional, yet young and hip. It needed to appeal to young, urban bike riders. The poster design fed off this energy - with the addition of a sparse, but dynamic color palette. The illustration is clean and attention-grabbing, with wheel-like spotlights calling to mind film, and celebration.